17 Jun The Wolf Nick Matthew OBE joins the future of squash
Munich, 16.06.21: interactiveSQUASH today announced the collaborative partnership with World Squash Champion Nick Matthew, OBE to drive participation in squash by bringing it to the digital age. As the new Brand Ambassador Nick will support and enhance the promotion, perception and participation of squash through the interactiveSQUASH product line.
After playing squash on the world stage for 20 years and delivering squash coaching for more than five years, Nick has always understood the importance of inspiring the next generation of players:
“The sport of squash needs innovations such as interactiveSQUASH to ensure squash continues to be played on the world’s biggest stages. I am convinced technology is the driving force to maximize talent, unlock potential and glue aspiring young players to the court. Together with interactiveSQUASH, we aim to capitalize on the opportunities digitalization offers for court operators, coaches and players to boost the future success of our sport.“, said Nick Matthew, OBE.
The power of gamification attracts new players to the court
Gamification is one of the biggest up and coming trends of the sports industry at the moment. Merging real sports with interactive gameplay is a huge opportunity for the sport of squash to attract new players by lowering the entry barriers for beginners and kids to try out the sport for themselves.
Advanced digital training modules allow experienced players to test movements and skills specifically related to competitive play.„We strongly believe gamification and cutting-edge technology play a key role to make squash more accessible and engaging to the existing and new generations of players,“ explained Markos Kern, inventor and CEO of interactiveSQUASH.
“The new partnership with Nick will help us to reach a broader audience and raise awareness for the opportunities innovative technology has to offer as the sport of squash ushers in a new era. Working with such a talent and technology enthusiasts inspires our team of developers and engineers even more to display this level of greatness, pushing the limits of what technology can do even further.“
interactiveSQUASH community is growing
The latest installation in the National Squash Center Manchester is the next highlight in our UK expansion. With two systems already installed at Centerparcs in Whinfell Forest and Elveden Forest as well as Birmingham University the interactiveSQUASH community is growing continuously.
What is interactiveSQUASH? How can squash center benefit from an upgrade?
With a broad selection of different kind of games, from retro arcade to the more creative and educational ones, every game has been developed to meet fun and entertainment with the need of improving players’ skills like hand-eye coordination, speed, strength and reaction time.
InteractiveSQUASH training: InteractiveSQUASH is the most sophisticated digital training system for racket sports on the market. Training modules which have been designed in consultation with professional coaches and professional players can test movements and skills specifically related to competitive play.
InteractiveSQUASH Games: InteractiveSQUASH’s games are designed to get everyone and in particular kids thrilled to jump on court to start playing.