InteractiveSQUASH | How gamification attracts new player to squash
Gamification, Sportification, Sports Technology, Technology in squash, Exergaming
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All to play for: Five reasons why the gamification of sports is the future

Gamification is one of the biggest up-and-coming trends of the sports industry at the moment. Sport and fitness games are built on the premise of getting fit by having fun. These interactive games require the user to apply full-body motion to participate in technology-driven physical activities.

The concept behind „exergaming“ takes the passion for gaming and turns what was once considered a sedentary behavior into a potentially more active and healthy activity.

Physical gaming has the potential to combat modern society’s lack of physical activity 

Maintain a healthy lifestyle and making exercise part of our daily routine isn’t the easiest task in our increasingly digital world. Exergaming has emerged as a great gateway to achieve more physical activity and bring the benefits of technology-enabled sports to younger generations.

According to the World Health Organisation children and adolescents around the world are not active enough. Products that successfully capture the interest of youngsters for sports and exercise such as exergaming devices can be a tool to combat this worrisome lack of physical activity.

The holy grail of hacking our actions – gamification

Gamification, which targets our play instinct and encourages us to do something about it, is a great incentive for us humans to get active.

So is sportification. That means getting someone excited in a playful way to try a new sport or a new movement pattern, working with a low inhibition threshold and with games that let you progress quickly: To sweat, have fun, and stay on the ball for the long haul. After all, it’s only through a sustained commitment to exercise that the positive effects of sport on our lives can be activated.

Five benefits of combining physical activity and digital gameplay

Motivation and Performance:

Exergaming boosts training motivation and performance as players are focused on the gameplay while performing sports or fitness workouts.

Train body and brain at the same time:

It trains physical and cognitive skills at the same time. This multidimensional stimulation of body and brain is especially valuable for kids’ development.

Social Interaction:

Gamification allows for social interaction as multiple players can participate at one time and compete on worldwide leaderboards.

Boost overall well-being:

Exergaming is an essential component of an active and healthy lifestyle. Considering that human life is based on an inseparable physical-cognitive interplay, combined physical-cognitive training through exergames is a promising approach to boost mental and physical health as well as overall well-being.

The Fun Factor:

Exergaming enhances the enjoyment of exercise by infusing workouts with the joy of play.

Our interactiveSQUASH smart court system embraces gamified training modules powered by smart sensor technology to engage the next generation of players.

Like all consumer products, squash is no longer a discrete activity, it’s an experience — consisting of fun and engaging moments on the court. Particularly among younger and more tech-savvy audiences, technology is a driving force that transforms squash practices into fully interactive events.

Let’s discuss how our products can help you to achieve fast ROI, drive in new customers and gain revisits from your current customers!
Contact our Team to find out more about our mixed reality sports systems.