21 Aug PSA and interactiveSQUASH bring live Squash Tournaments to Smart Courts Worldwide
We are thrilled to announce the new live-streaming partnership between interactiveSQUASH and the PSA: SquashTV and all the amazing action & content coming from the PSA Tour will be entering your upgraded squash court through the interactiveSQUASH system as a perfect opportunity to unity the community even more.
Bringing amateur, enthusiasts and aspiring PROs closer to the super-stars of the sport is part of what we do through our proprietary App and instant global rankings. With this valuable step, supported by the PSA, we create an even more complete package that helps to completely transform and refresh the whole environment of our upgraded Clubs.
The PSA and interactiveSQUASH have already collaborated on the development of the ‘MoTrack’ system, which allows for real-time analysis of player and ball behaviour, while a fully interactive front wall was used during June’s ATCO PSA Dubai World Series Finals to display player stats, replays, entertaining games, visual effects and sponsor’s content and branding.
This new feature is the latest example of the PSA adopting new technologies to improve the presentation and broadcast potential of the sport, with the association recently agreeing on a deal with Sports Data Labs which will see squash become the first professional sport ever to make in-game physiological data assets available for commercialisation.
“Our relationship with interactiveSQUASH has enabled us to illustrate just how explosive squash is whilst simultaneously allowing us to prove the incredible fitness of our athletes through a pioneering statistical tracking system which we successfully trialled last season,” said PSA COO Lee Beachill.
“We are excited to explore that relationship further and, through the use of interactiveSQUASH’s innovative smart courts, we will be able to target club players and convert them into followers of the professional game”.
“The PSA have made significant strides in terms of broadcasting and athlete data capture over the past 12 months and we remain committed to taking advantage of the latest cutting-edge technology to ensure that squash is at the forefront of innovation.”
interactiveSQUASH founder Markos Aristides Kern said: “With the large number of new players that our invention brings to the sport, it is very important for us to also convert some into professional athletes of the sport. This new feature not only allows children and other players to watch the professionals perform, but also makes it much easier for clubs to organise events around the matches and tournaments.”
“Together, this all leads to a stronger community and participation within clubs and a source of inspiration for the next generation of players.”