Munich, 16.06.21: interactiveSQUASH today announced the collaborative partnership with World Squash Champion Nick Matthew, OBE to drive participation in squash by bringing it to the digital age. As the new Brand Ambassador Nick will support and enhance the promotion, perception and participation of squash through the interactiveSQUASH product line. 

After playing squash on the world stage for 20 years and delivering squash coaching for more than five years, Nick has always understood the importance of inspiring the next generation of players:

“The sport of squash needs innovations such as interactiveSQUASH to ensure squash continues to be played on the world’s biggest stages. I am convinced technology is the driving force to maximize talent, unlock potential and glue aspiring young players to the court. Together with interactiveSQUASH, we aim to capitalize on the opportunities digitalization offers for court operators, coaches and players to boost the future success of our sport.“, said Nick Matthew, OBE.

The power of gamification attracts new players to the court

Gamification is one of the biggest up and coming trends of the sports industry at the moment. Merging real sports with interactive gameplay is a huge opportunity for the sport of squash to attract new players by lowering the entry barriers for beginners and kids to try out the sport for themselves.

Advanced digital training modules allow experienced players to test movements and skills specifically related to competitive play.„We strongly believe gamification and cutting-edge technology play a key role to make squash more accessible and engaging to the existing and new generations of players,“ explained Markos Kern, inventor and CEO of interactiveSQUASH.

“The new partnership with Nick will help us to reach a broader audience and raise awareness for the opportunities innovative technology has to offer as the sport of squash ushers in a new era. Working with such a talent and technology enthusiasts inspires our team of developers and engineers even more to display this level of greatness, pushing the limits of what technology can do even further.“ 

interactiveSQUASH community is growing

The latest installation in the National Squash Center Manchester is the next highlight in our UK expansion. With two systems already installed at Centerparcs in Whinfell Forest and Elveden Forest as well as Birmingham University the interactiveSQUASH community is growing continuously. 

What is interactiveSQUASH? How can squash center benefit from an upgrade?

With a broad selection of different kind of games, from retro arcade to the more creative and educational ones, every game has been developed to meet fun and entertainment with the need of improving players’ skills like hand-eye coordination, speed, strength and reaction time.

InteractiveSQUASH training: InteractiveSQUASH is the most sophisticated digital training system for racket sports on the market. Training modules which have been designed in consultation with professional coaches and professional players can test movements and skills specifically related to competitive play.

InteractiveSQUASH Games: InteractiveSQUASH’s games are designed to get everyone and in particular kids thrilled to jump on court to start playing.

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A new interactiveSQUASH system is ready to welcome squash players in UK.  The National Squash Center is located in the Etihad Campus in East Manchester. Built in 2002 for the Commonwealth Games the centre opened it’s doors to the public shortly after the event.

Since then the location is hosting a range of sporting events such as PSA Squash World Tour tournaments, British Athletic Championships and sporting events from local schools. The center has 7 squash courts including one glass court and now an interactiveSQUASH court.

The interactiveSQUASH system which was joint funded by MCRactive and England Squash is now operational.

Paul Hulme, Sport Strategy Officer: “Innovations such as interactiveSQUASH are important to ensure squash continues to be attractive to new and existing players of all ages and abilities. The digitalization gives us a great opportunity to reach out to new users and showcase the possibilities within the sport. We want to embrace the opportunities it can offer and excite the next generations of players in Manchester and beyond to get involved and play squash“

Lee Wicks new interactiveSQUASH partner in the UK

The interactiveSQUASH installation in Manchester was the first project managed by our new partner Lee Wicks. The head squash coach from the Crowborough Squash Club will work together with Fun With Balls to introduce interactiveSQUASH to squash centers in the UK.

After a long career as a client manager in the IT sector, Lee decided to change his life in order to “only do things he liked as a kid”. One of his passions was squash. So Lee decided to join our mission and uses his technical experience, networking skills, his love for the game and the desire to get children active to attract juniors to the sport.

interactiveSQUASH community is growing

The latest installation in the National Squash Center Manchester is the next highlight in our UK expansion. With two systems already installed at Centerparcs in Whinfell Forest and Elveden Forest as well as Birmingham University the interactiveSQUASH community is growing continuously. 

What is interactiveSQUASH? How can squash center benefit from an upgrade?

With a broad selection of different kind of games, from retro arcade to the more creative and educational ones, every game has been developed to meet fun and entertainment with the need of improving players’ skills like hand-eye coordination, speed, strength and reaction time.

InteractiveSQUASH training: InteractiveSQUASH is the most sophisticated digital training system for racket sports on the market. Training modules which have been designed in consultation with professional coaches and professional players can test movements and skills specifically related to competitive play.

InteractiveSQUASH Games: InteractiveSQUASH’s games are designed to get everyone and in particular kids thrilled to jump on court to start playing.

Related Posts

Immersive Gameplay: Making squash more appealing to kids and Gen Zers

Taking player development to the next level: Instant feedback on player performance

“Furthermore we want to use the great technical software to enhance our player development. The software applications that gives player feedback on shot accuracy, speed, movements and more will help our coaches and players to enhance their levels to new standards. It can be a great tool for us to take on the great international competition on elite level“, says Tord Bakke Arvesen.

InteractiveSQUASH enables players to track and analyze their real-time performance in addition to accessing footage through the interactiveSQUASH App. Our latest development the video tracking and analysis tool “Replay Coach” also enables players to record and watch their training sessions.

Tord Bakke Arvesen also sees a huge potential for sustainable revenue models: “We are also learning more about the great business opportunity that FunWithBalls gives to our squash centers, and hope that this will give them an opportunity to create another source of income in an otherwise difficult financial time.“

Our international interactiveSQUASH network

interactiveSQUASH collaborates with national and international sports federations to revolutionize the world of squash. The Norwegian Squash Federation is the latest member to our network consisting of Squash Bundesliga, PSA Worldtour and England Squash.