The ongoing PSA World Championships in Chicago is an event to be remembered. With some interactive fun going on in between sessions, interactiveSQUASH can transform a sport event into an exciting experience by adding the fun factor, in particular for kids.

What’s happening in Chicago will make it a tournament to be remembered. It is not only the greatest event in squash ever, with a record prize money of $1M equally shared between men and women, it also sees squash in the lead of innovation in the sport, adding the fun element into the game and some interactive features to create engagement. We’re ready to enhance fan entertainment at its best by creating the most interactive, wow-ing and kids-friendly experience to the public at the venue and at home watching on TV.

The interactive features of interactiveSQUASH are meant to hook the audience with a completely new event atmosphere in this magnificent venue, Chicago Union Station. Here the main ones that have been introduced for the first time ever into a PSA World Championships tournament:

• Live video reviews and replays on the front wall while waiting for the referee decision;
• Ball warm-up effects like explosions, glass cracking and sponsors’ logos;
• Impact feedback during matches showing the exact position of the ball on the front wall;
• Detailed heat-maps showing players movements and their “T” dominance during the whole match;
• Interactive spin of the racket: exiting activation such as HIT THE SERVE where two kids can play to decide who is going to serve by hitting as many balls as they can on the from wall, quickly switching the colours of players’ T-shirts;
• Fun game breaks that now become highly entertaining elements of the event, with kids of courts shooting at Monsters, defeating Space Invaders and also learning how to do Ghosting. They definitely want to stay on court and are always asking for more!

Some images live for the event:

Our partnership with PSA World Championships team

Thanks to our partnership with the PSA at the World Championships, presented by the Walter Family inside Union Station, we provide some real change in the sport to help it gain more visibility. Markos Kern, Founder of Fun With Balls GmbH, said: “By making the tournament more attractive as an event, we hope to reach out to a completely new audience, that will be exposed to this great sport for the first time. Looking at all those kids, eager to enter the squash court for some real fun together, we are proud to be working on our mission to grow participation day by day.”

Tim Garner, Event Director at PSA World Tour, added: “I think that it’s fantastic to have these new interactive elements and the interactiveSQUASH front wall gives us a lot of opportunities to develop the sport forward. It is also very engaging for the crowd and spectators, it really helps with the atmosphere of a squash event like this, but also of any sport event. And it’s awesome for kids! All the kids have absolutely loved it and every time they step into the court you can tell how much excited they are to play all the new gaming features and to be involved directly in the matches, playing the HIT THE SERVE game.”

Keep following the action of the 2019 PSA World Championships on Twitter, Facebook or the event’s website.

And don’t forget to follow us on our Socials to watch some interactive play in action live! Like our Page on Facebook and follow us on Instagram and Twitter.

Have fun!
Fun With Balls Team

After being unveiled at last year’s PSA World Series Finals in Dubai, the interactive front wall was a huge success at the Buenos Aires Youth Olympic Games in October 2018, where has we all know squash showcase was a huge success, with more than 25,000 people who came to take a look in Buenos Aires (including officials from the IOC, who were reportedly very impressed) and over 400 kids per day entering the show court. Now it takes the stage at PSA World Championships 2019 in Chicago, thus keeping at the great job and creating big momentum for the sport.

Our presence during the most important squash event of the year marks another step forward in the tireless struggle of squash to bring more innovation in the sport, in order to get more participation and engagement. How do we want to achieve that? Our main keywords are fun and entertainment. Fun should always be on top of our minds when planning our efforts to grow the sport, as well as entertainment to lower those barriers that make squash perceived as an elite sport that is also not so spectacular. The way we tackle this with interactiveSQUASH is through creating an immersive experience, packed with exciting visual and fully interactive gameplay. At the YOG we have used the system, with its sensor loaded tins, tracking cams and even infrared, paired with a full LED video front wall that was build behind the glass to create the perfect display for scoring, sponsor’s logos & videos, a World Squash Day activation and, most remarkably, constant action with targets and explosions becoming part of the friendly matches. The system was also programmed to help running the demonstration, that had a special time-based format, using audio and visual queues to create a smooth flow of timed warm-ups, games and breaks. This vastly facilitated the work of the organisation and was really well received also by the players.

Chicago PSA World Championships is a tournament to be remembered!

Now, with the PSA announcing our partnership at the World Championships presented by the Walter Family, inside Union Station’s Great Hall in Chicago, the whole operation moves up several notches. Held between February 23 and March 2, the PSA World Championships is the most prestigious tournament in professional squash and will this year offer a record $1 million prize purse, which will be split equally between the male and female athletes. This year more innovation and interactive features will be created to enhance fan engagement at its best by offering the most interactive, wow-ing and entertaining experience to the public at the venue and at home watching the event on SQUASHTV (Eurosport Player in Europe).

In spite of squash being excluded from the list of sports to be added to the Olympic games at Paris 2024, we keep pursuing our mission to bring game-changing innovation to the sport, to help it to grow and to finally achieve the success and recognition it deserves globally. For this reason, here at the World Championships we’re ready to amaze the public with some special effects and to offer the audience a truly great interactive experience. This is going to be a tournament to be remembered!

Follow us on our Socials to watch some interactive play in action live! Like our Page on Facebook and follow us on Instagram and Twitter.

For more information on the 2018-19 PSA World Championships, follow the tournament on Twitter, Facebook or the event’s website.

Have fun!
Fun With Balls Team

If you’re going to attend the J.P. Morgan Tournament Of Champions (TOC) in New York, you won’t want to miss the possibility to visit MSquash Accelerator, the first and only Squash Academy to offer interactiveSQUASH in US.
MSquash Accelerator, located in the heart of Westchester between Greenwich and Manhattan, is the High-Tech High-Performance Squash Academy founded by Shaun Moxham, whose innovative and passionate coaching vision developed one of the true legends of the game, 2x World Champion, David Palmer, and many other international pros and junior players.
Shaun and Katline will give you a free personal demonstration of the interactiveSQUASH system, letting you experience how it can benefit your training or coaching program.

They are offering everyone who wants to try the interactive court a free 45 minute personal demonstration, so don’t miss this opportunity and book your spot now!  Demonstrations will be available between 12:00p.m. – 2:15 p.m. from Tuesday 1/15 to Thursday 1/24, weekdays only.

BOOK NOW YOUR FREE DEMONSTRATION

It is also worth visiting and experiencing it during your next visit in the New York area for lessons, camp activities or tournaments. This facility is the realisation of a dream for all squash players worldwide, assuring a fully interactive experience thanks to its 2 active interactiveSQUASH courts. It also features other innovative technologies, like the 360 degrees Advanced Video Analysis and the Glass Floor.

About our Partnership

We met Katline Cauwels and Shaun Moxham in December 2016 in Munich. They were immediately fond about the system and became glad to introduce this innovative and exciting way to experience squash in their Academy, to revolutionise the game together with us. This is what Shaun Moxham said:

“interactiveSQUASH offers new dimensions to the way people start playing squash, keep playing squash, and excel at playing squash. It is awesome, groundbreaking, and a real game changer!”

So, what are you waiting for? If you are in New York and you’re in for a new challenge, this is just the perfect occasion to try the squash revolution in person and to share it with your friends and all the other players! Furthermore, MSquash is also only a 50 minute train ride away from Grand Central, NY! Click here to find it on the map

If you’re not in NYC, you can also help by spreading the word with your friends and the squash world in your City, Region, or Country!

Please follow us on our Social Media and share the squash revolution as much as you can!

• Facebook 
• Instagram
• Twitter
• Linkedin

We’re waiting for you on court!

Have fun!
Fun With Balls Team

MERRY CHRISTMAS AND HAPPY NEW YEAR

Also this year we’re thrilled to share with you our Company’s incredible achievements! We consolidated our international presence by installing more systems in many different countries; after interactiveSQUASH we’ve proudly launched our second product on the market, multiBALL, that is bringing some positive disruptive innovation in the sports world and that is among the FINALISTS at ISPO Brandnew Award 2019 in the Fitness category; and most importantly, we have reached one of our main goals: having an increasing number of people who, like you, keep training and living an healthy and active lifestyle!

These results are of our teamwork, of which you are an essential part. If we could experience this amazing success is also thanks to all of you, who are helping our Company to lead innovation worldwide by supporting us and spreading the word of our sport technology gamification movement.

With you we’re moving toward new future great achievements!

From everyone in the interactiveSQUASH and multiBALL crew, to you and your loved ones our most cordial and affectionate greetings for a Merry Christmas and a 2019 full of enthusiasm, imagination and inspiration.

Best wishes!
Fun With Balls Team

With over 400 kids per day entering the interactiveSQUASH showcase court at the Youth Olympic Games in Buenos Aires we can safely say that we have positively disrupted the sport. By combining what is classically good about squash with the latest technologies the result is something undeniably more relevant for the new generations.

Let’s keep the positive momentum from the Youth Olympic Games going and drive real and lasting change to squash. The WSF & PSA are helping to refresh and reshape the sport, but the bigger advancements happen as the whole community decides to act and innovate now instead of passively waiting for what tomorrow brings.

Our Team will be happy to guide you through the simple steps to upgrade your club. Feel free to drop us a line today and we will be in touch promptly.